3+1 books you have to read!

How many times do you wonder what could be your next reading?
The following books are a MUST read for me and I would like to share this with you.
These great books are the best start for the new year ;-)

How Not to Come Second: The Art of Winning Business Pitches

Valuable proposal checklists help ensure that a proposal pitch is complete before presentation and examples of successful pitches and information on what prospective clients look for, as well as common mistakes...
My favorite book this year!

Differentiate or Die: Survival in Our Era of Killer Competition

"Any damn fool can put on a deal, but it takes genius, faith, and perseverance to create a brand." -David Ogilvy
Differentiate or Die is an in-depth exploration of today's most successful differentiation strategies. It explains what these strategies are, where and when they should be applied, and how they can help you carve out your own image in a crowded marketplace.
Read it with passion or... die :-)

Whatever You Think, Think the Opposite

A brilliant book from a brilliant marketeer! ...and more, but nothing less!

Reading & Writing Chinese: Simplified Character Edition

China is the new business force these years. To know Chinese is a feature which can help you in a fast changing market.
This great book has clear and sharp pictures of every character, together with stroke order, pronunciation and relation to other characters.
A helpful book for all of us who study Mandarin language...

Happy New Year to Everyone!