advertising

Ads in Captchas!

Stefanos Karagos | January 7, 2007

He had a fantastic marketing idea: ads in captchas!
Could you imagine the potentiality for this kind of advertising?
And the implementation is easy, very easy ;-)

Ads into lost wallets!

Stefanos Karagos | November 21, 2006

Picture this:
you are walking in the park and suddenly you see a wallet on the ground.
You pick it up and when you open it to look for the owner's info you see the following message: "You found the wallet. Now find out how to fill it up".

This was just a part of an incredible advertising campaign in Sao Paolo for the local edition of Wall Street Journal.
What a great idea!

[via: advertisingLab]