Ads into lost wallets!

November 21, 2006 by Stefanos Karagos

Picture this:
you are walking in the park and suddenly you see a wallet on the ground.
You pick it up and when you open it to look for the owner's info you see the following message: "You found the wallet. Now find out how to fill it up".

This was just a part of an incredible advertising campaign in Sao Paolo for the local edition of Wall Street Journal.
What a great idea!

[via: advertisingLab]

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November 21, 2006

by Anonymous (not verified)

#1 Yes, its a great idea but it

Yes, its a great idea
but it would be better if had some $ inside :-)

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Ads into lost wallets!

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#1 Yes, its a great idea but it

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Anabubula: [anabubúla*] is a Greek expression meaning a confusing, mixed-up noise, noise that is produced by many people talking. Synonyms: buzz

Ads into lost wallets!

Comments

#1 Yes, its a great idea but it

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Focus on

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*Anabubula: [anabubúla] is a Greek expression meaning a confusing, mixed-up noise, noise that is produced by many people talking. Synonyms: buzz

Anabubula: [anabubúla*] is a Greek expression meaning a confusing, mixed-up noise, noise that is produced by many people talking. Synonyms: buzz